For the fourth 12 months in a row, University of Calgary Continuing Education has been honoured by two important organizations for excellence in very best tactics and design and style and marketing.
Cont Ed just lately nabbed 3 honours at this year’s Layout and Marketing Awards introduced by the Canadian Association for University Continuing Instruction (CAUCE).
“It’s pleasant to be regarded by men and women in identical positions across the place,” claims Ryan Lawrence, BA’00, electronic advertising and marketing expert with Continuing Training. “We do not search for the highlight, but it signifies a little something when you get the recognition.”
Personalizing the electronic experience
It is no top secret that the world has altered more than the final pair of years thanks to COVID-19, but the group that has been crafted concerning Continuing Education’s workers over the decades was the driving place for the inner ContEd Express newsletter, which was honoured in the Interior Communications group at the CAUCE awards.
“Before COVID, we would all sit together for lunch and catch up with each and every other, see what was new in people’s life,” suggests Gabriela Santamaria, MBA’10, affiliate director of promoting communications. “We wanted to maintain that sense of neighborhood, so that, even at property, we can however link. People could submit for the (e-newsletter) we needed to have a small of anything for anyone.”
It is this extremely sense of community that also gained Cont Ed the Marketing and advertising Campaign (No Funds/Unpaid) category for its Virtual Graduation Ceremony. Even although the function alone was pre-recorded, it premiered as a reside celebration on YouTube. This set up allowed for considerably extra tangible conversation for people graduating and their families.
“This was a collaborative effort and hard work due to the fact we all performed a role in it,” states Santamaria. “Because all our graduation gatherings prior to had been in particular person, there was a whole lot of considered into replicating the stay encounter for the students.”
Having not only a reside countdown to the premiere, but also a stay-chat feature to go alongside with the video, the event authorized learners to interact with not only a single yet another, but also with Continuing Schooling employees, which include the director and instructors.
“Just to have that feeling of currently being everyday living, that we are basically with you at this second,” says Santamaria. “You issue even though this is virtual, we still want you to encounter that.”
The digital graduation turned out to be pretty productive, with about 100 learners attending on the internet and achieving close to 600 sights for the video clip itself after the ceremony was finished.
Creating up from last year
Past year, Cont Ed received the E-mail Advertising class for its Personalized Certificate Marketing campaign. Influenced by this achievement, this 12 months the team labored on tackling their plan publications style, intending to make college students the centre concentrate of their revamp. These efforts ended up productive, with the team having household the Publications Award in the Design Stream at the CAUCE awards.
The design and style strategy was basic: Cont Ed preferred its learners to know they can design and style their futures and know particularly what ways to take.
“The material we resolved to do for the guidebook was all about what would the college student want to see and what would they require,” says graphic designer Jody Edwards, BA’00, BFA’00.
“It was an evolution of currently being focused on the college student and trying to personalize the articles for them, vs . just telling them what we have to provide.”
There is no denying Continuing Instruction has worked exceptionally difficult to evolve, adapt and create the setting that has garnered the academic unit this sort of an progressive status. Within the past handful of decades, it has developed to present 1,500 programs and normal 700 to 900 graduates a yr. Much of that development is thanks to non-nearby and intercontinental pupils.
Evolution drives innovation
“We have an amazing group loaded with numerous proficient persons that have embraced our part as a responsive instructional unit,” Dr. Sheila LeBlanc, affiliate vice-president for Continuing Training and president of CAUCE, wrote in an electronic mail to staff.
LeBlanc said the Continuing Education and learning workforce has focused quite a few critical spots that they are actively evolving, including pinpointing desires, and building, marketing and advertising and providing specific workforce-improvement courses.
Expanding assist entry to the college for Indigenous and other marginalized groups to specialist Continuing Education courses is also significant, she claimed.
With these forms of targets, it is no surprise that Cont Ed arrived in initially-spot award for Functions Groundbreaking Apply from the U.S.-primarily based Understanding Means Network (LERN), which recognizes ground breaking ways and cutting-edge tactics to effect and assist pupils and staff.
“I have so several hopes and dreams for the potential of our group and the impact we can have inside of the institution and in contribution to the exterior expertise ecosystem,” LeBlanc wrote. “All of this get the job done and these hopes depend on us continuing to make deep partnerships and honouring collaborative effort and hard work.”