Instagram has become a very important social network to implement your digital marketing strategies.
Its popularity is growing, as it currently has more than a billion accounts, in addition to the fact that its interface provides a good user experience and has a variety of tools that allow us to get closer to our audience.
Benefits of doing digital marketing on Instagram:
- It makes it easy for you to get the attention of your users so that they become followers.
- It helps you boost your brand with eye-catching and creative ads.
- It has Facebook Ads to make your ads.
- It generates a great visual impact without being invasive.
- Advertising spending can be inexpensive.
Before considering your digital marketing strategy on Instagram, you should know that its ad policies are the same as those of Facebook.
Also, there are two places where your advertising can appear, which are on the users’ timeline or in the stories.
Have original content on your Instagram account
Many times, it is decided to use stock images to make an advertising piece. But how often to post on Instagram to grow your business?
However, some photographs are already known by users and will not be able to generate the expected impact.
That is why it is recommended to make original content for the Instagram account, since a personalized image will always attract more attention, in addition to the fact that this greatly influences the cost of advertising.
Use influencer’s marketing strategy
Instagram has become the social network that influencers use the most to reach their audience.
That is why it is not a bad idea to have a partnership with them to carry out your digital marketing strategy.
It is important to know that you must choose the influencer that best suits your brand for your strategic plan to work and that before evaluating their number of followers, the engagement they have with users must be verified.
Perform effective segmentation according to Instagram users
As in all advertising, segmentation is of the utmost importance, since the audience that will see your ad depends on this.
The majority of Instagram users are young, so when setting your audience, keep this information in mind. As well as define the following:
- Demographic data.
Take advantage of Instagram Stories
Because the users are young, stories became popular quickly, and using them for advertising would be a very effective digital marketing strategy.
According to the rules established by Facebook, the advertising video must last 15 seconds and can be used to put a link that redirects to your website.
Experiment with different posting times and days to identify when your business audience is most active and engaged.
Use analysis tools to improve your strategies
To be successful in your advertising on Instagram, it is advisable to use analysis tools to measure certain indicators that help you improve your strategy, such as cost per click, engagement, impressions, etc.
Instagram is one of the most important social networks for your company to have a presence, as the number of users is growing more and more and it offers you a wide variety of tools to have creative and attractive content for your followers.
Remember that Instagram’s algorithm favors content that generates meaningful interactions, so focus on creating content that resonates with your audience and encourages them to engage. Consistency, creativity, and authenticity are key to successful digital marketing on Instagram.
That is why applying digital marketing strategies here will be very helpful. Social networks are valuable resources for marketing. Contact us at Digital Specialist, we will develop the best Social Media plans to achieve your goals.