Education Awards

AAFA Promotes Well being Fairness and Improves Accessibility and

Washington, D.C., Jan. 12, 2023 (GLOBE NEWSWIRE) — In celebration of its 70th anniversary in 2023, the Bronchial asthma and Allergy Basis of America (AAFA) and its meals allergy division Children with Meals Allergy symptoms (KFA) unveiled up to date branding, together with two new web sites and new seems for his or her award-winning on-line help communities. The brand new web sites enhance accessibility and help to higher serve individuals residing with bronchial asthma and allergy symptoms.

“Bronchial asthma and allergy symptoms can have a big impression on each facet of life for each the affected person and their caregivers,” mentioned Melanie Carver, AAFA’s Chief Mission Officer. “Due to this, it’s important that folks have help and evidence-based assets that complement their remedy plan. AAFA’s mission is to assist individuals managing bronchial asthma and allergy symptoms dwell full, wholesome lives. Updating our model and our web sites – the place individuals entry the companies we provide – is a crucial a part of that mission.”

AAFA gathered suggestions from sufferers, caregivers, well being care suppliers, and different stakeholders to replace its manufacturers and web sites, and Each web sites provide:

  • Up to date designs with easier-to-read textual content (to advertise well being literacy)
  • Streamlined menu navigation
  • Improved search operate
  • Proof-based data reviewed by AAFA’s Medical Scientific Council and different specialists to assist individuals handle bronchial asthma and allergy symptoms
  • Free, on-line help communities to attach with different individuals who dwell with bronchial asthma and allergy symptoms – newly up to date to enhance person expertise and accessibility
  • Updates about AAFA and KFA initiatives, analysis, and advocacy efforts
  • Assets for stakeholders, corresponding to well being care suppliers, neighborhood well being organizations, and advocates, trying to enhance well being outcomes by addressing varied social determinants of well being

AAFA labored with The Design Channel to conduct wants assessments, replace the group’s model to be inclusive and approachable, and launch the 2 redesigned web sites. For the KFA undertaking, artist Farida Zaman, who focuses on youngsters’s books, designed enjoyable and numerous illustrations of kids of assorted ages and cultures to signify the numerous faces of kids who’ve meals allergy symptoms.

“For 70 years, AAFA has been the main affected person group advocating for individuals with bronchial asthma and allergy symptoms. At a time in historical past when misinformation is on the rise, it’s extra necessary than ever for AAFA to be a dependable and trusted supply of data and help for our neighborhood,” mentioned Kenneth Mendez, AAFA CEO and president. “Our new web sites reinforce our efforts to attain our mission to avoid wasting lives and scale back the burden of illness for individuals with bronchial asthma and allergy symptoms, in addition to our imaginative and prescient to be acknowledged as essentially the most trusted ally serving the bronchial asthma and allergy neighborhood.”

The 2 web sites and new branding have been made doable with monetary help from Sanofi, Regeneron, and Genentech.


About AAFA

Based in 1953, AAFA is the oldest and largest non-profit affected person group devoted to saving lives and lowering the burden of illness for individuals with bronchial asthma, allergy symptoms and associated situations by way of analysis, schooling, advocacy and help. AAFA provides intensive help for people and households affected by bronchial asthma and allergic ailments, corresponding to meals allergy symptoms and atopic dermatitis (eczema). By means of its on-line affected person help communities, community of native chapters and affiliated help teams, AAFA empowers sufferers and their households by offering sensible, evidence-based data and neighborhood packages and companies. AAFA is the one bronchial asthma and allergy affected person advocacy group that’s licensed to satisfy the requirements of excellence set by the Nationwide Well being Council. For extra data, go to: and

  • Bronchial asthma and Allergy Basis of America (AAFA) Web site Redesign
  • Children with Meals Allergy symptoms (KFA) Web site Redesign

Related Articles

Leave a Reply

Back to top button