The speed of your page is an important factor for your website to rank well on Google. This plays an important role in the success of your website. Most users need more patience and will leave if a website takes longer than 10 seconds to load. To know how long your website takes to load, keep your website in check with a Webflow speed optimization tool and improve your website speed by resolving the issues.
This limited time frame is crucial for making a positive first impression. Furthermore, slow-loading websites harm conversions. Therefore, optimizing page speed is of utmost importance. If your website takes more than 10 seconds to load, the user will leave and switch to another website where the website speed will be better and content load faster.
You can take care of certain factors while improving the speed of your website and ensuring that you have a faster loading site. In this post, we will outline and clarify seven steps you can immediately take to enhance the speed of your Webflow site.
Here are 7 Ways to Improve the Speed of Your Website
Optimize your images –
Webflow will automatically create different-sized versions of your uploaded images and serve the appropriate size based on the user’s viewport width. However, optimize your images further by reducing their resolution while maintaining sharpness, which will reduce loading time by decreasing file size. If you’re uploading images for a new site, resize them to the required maximum display size before uploading. Then, use Photoshop’s ‘Save for web’ feature or free online tools like TinyPNG to optimize the file size. For existing sites, consider using a service to automatically apply TinyPNG to all images in your asset library, reducing their data size by up to 80% without losing quality.
Optimize your SVGs –
The SVG image format is used for website logos and icons due to its vector-based nature. It allows for smooth scalability and smaller file sizes than other image formats. Nevertheless, more intricate SVG is often optimized by eliminating unnecessary layers, paths, and optional groups for the final display. Use the Page speed optimization tool to ensure your website’s SVG is in the right measurements.
Keep the fonts in mind –
Fonts often need to be addressed in website speed optimization. Here are two important points to consider:
- Google Fonts should be manually downloaded and then uploaded to Webflow for better utilization of their CDN.
- Before uploading fonts to Webflow, they should be optimized using FontForge.
One should use a tool because it allows you to remove unnecessary characters from a font that won’t be used on your English websites, such as foreign language or special characters. This applies to websites in other languages where English may not be necessary.
Most modern browsers support the WOFF2 format, the optimal format for fonts. Therefore, you only need to reference this version. Suppose a content update includes a special character no longer present in your optimized font file. In that case, it will automatically fall back to the default system font and display the character using that font instead.
Defer your script loading –
Referencing third-party scripts is common in Webflow sites to enable non-native functionality. To enjoy the benefits of a Content Delivery Network (CDN), these scripts, just like fonts, should be uploaded to the Webflow asset library. If the script is not necessary for the initial page display, it is recommended to defer its loading until after the markup has finished rendering. This ensures the user is not faced with a blank page while the browser loads the asset. To achieve this, you can add the ‘defer’ attribute to the script tag wherever it is referenced.
Get rid of unnecessary styles –
To ensure a streamlined website, removing any unnecessary styles and classes that have been removed from elements but remain in the stylesheet is important. These excess styles can add unnecessary weight to the site. To eliminate these unused styles easily, go to Webflow’s Style Manager and click “Clean Up” then “Remove.”
This process is quick and straightforward. If you are using a design system, it is recommended to keep all predefined styles on a separate ‘style guide’ page to prevent accidental removal if they are not currently in use elsewhere.
Lazy loading of images –
Webflow, by default, employs lazy loading for images. This means that if images are positioned below the visible area of the webpage, they will be loaded once they are scrolled into view.
However, if the load setting is accidentally modified during development, the lazy loading feature may no longer function. To ensure proper lazy loading, follow these steps:
- Access the image settings.
- Click on the “Load” option.
- Select “Lazy: loads on scroll.”
- Repeat these steps for all images.
Please note that if you wish to display certain images as quickly as possible, such as the brand logo in the header, you can use the alternative “Eager: loads with page” setting to prioritize its loading.
Remove unused interactions and triggers –
In the development process, we often create interactions and triggers that are ultimately not used. These unused elements need to be cleaned up and removed. To do so, navigate to the “Interactions” section and select “Clean Up” followed by “Delete” for any new interactions and triggers. This simple fix can help improve your site speed if you seek ideas and ways to enhance it.
Implementing these simple ways to improve your Webflow page speed can greatly enhance your website’s performance and user experience. The website owner should check their website speed through Webflow speed optimization. Additionally, using Webflow’s built-in optimization features, such as asset compression and lazy loading, can improve page speed.
By following these strategies, you can create a fast and efficient website that not only pleases users but also ranks well in search engine results. Start implementing these techniques today and watch your Webflow site soar to new heights in speed and performance.